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Charitable organizations have recently been pushed to change their priorities and take a more commercial strategy. Now, it is essential to use online marketing to advertise services and draw in donors and volunteers. A well-designed nonprofit website can positively affect your organization's capacity for donations and promotional activities. In this article, we'll show you the 18 best examples of charity websites and advise on how to build your own.
URL: eriehouse.org
For low-income and immigrant families in Chicago to thrive, Erie House, a social services nonprofit, offers the most complete support possible. Its simple design allows visitors to understand who this organization is and what it does quickly. On its homepage, concise and straightforward descriptions of its organization and services on its website are provided. They categorize their service offerings into five groups in the next section. Its website's header segment at the forefront informs visitors about its re-opening process. The CTA button to enroll in their recently reopened children and youth initiatives is also included in the slideshow of pictures, along with information on their most recent donation campaign. Also, every page has access to the notable "Donate" CTA button in the main navigation, which is red from a white backdrop minimizing the obstacles to collecting donations.
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Builder used: WordPress
URL: concretesafaris.org
Concrete Safaris promotes outdoor extracurricular activities for kids in grades K–5, and also young people can take sponsored internships and leadership chances via them. It has good-quality photographs that provide insight into the initiatives and what they achieve for possible donors and participants. It uses a palette of colors that represent the ecological and recreational features of the program. Also, it has a recognizable font and a captivating logo that contribute to its excellent marketing. Several of the sections of their site have interactive page features that attract attention. Simply scrolling across the main page leads to several fields of text to display. Additionally, animated effects that move around the web page are included in the information box that displays member and volunteer contribution rates.
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Builder used: WordPress
URL: lakewoodserviceleague.org
The Lakewood Service League is committed to enhancing the Lakewood and East Dallas neighborhood's business, education, cultural, and civic factors. Its straightforward design includes a navigation bar, logo, objective, and description, which draws attention to its crucial material and improves the website's user usability. Visitors are welcomed with the Lakewood Service League ideals of Community, Service, and Friendship, shown immediately below the logo and menu. These ideals are widely relatable, and the appropriate language may encourage a suitable audience to participate. The supporters of their organization can share information through their networks with just one click using the widgets at the top of the homepage, which can increase their community membership and donation base.
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Builder used: WordPress
URL: internationalneighbors.org
International Neighbors Charlottesville is a nonprofit organization that assists immigrant refugees in settling in, acquiring the necessary skills, and obtaining employment. The navigation bar appears at the top across of the website. It has brief and concise titles so visitors can always know where to seek the pages they're looking for. Their catchphrase is located directly beneath the menu box in the upper right corner of its hero image, reinforcing the organization's messaging and creating a cohesive brand experience. The website's layout matches the identity of the corporation. Visitors can see pictures and anecdotes of the families they have supported on almost every page. Additionally, it highlights volunteers on their website to give them a sense of worth and recognition.
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Builder used: WordPress
URL: islamicscholarshipfund.org
The Islamic Scholarship Fund aims to identify and assist the future generation of Muslim leaders in America and to secure them employment. It provides a website with information that motivates and persuades users to donate. The header bar's donation button also lists how visitors may help them on the subpages, such as a charitable fund, a standard donation, stock donations, etc. making it easier for visitors to discover the kind of participation most suitable for them. Also, many “Support a Changemaker” CTA buttons are available when visitors navigate through the slideshow on the homepage. Their identity is clearly and smoothly represented by their logo, which is visible in the top left corner of the website and leads straight to the main page.
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Builder used: WordPress
URL: womenintoys.com
Women in Toys is a not-for-profit organization that promotes and safeguards the well-being of women. It has an interface and navigation bar that adapts to all screens, improving the overall user experience by making navigation intuitive and efficient. Users can create an account and access a member portal offering exclusive content, such as behind-the-scenes updates, success stories, or special events. Sliding down, visitors can see testimonials from cooperation members, which showcase specific outcomes, successes, or transformative experiences that resonate with potential donors or volunteers.
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Builder used: WordPress
URL: red.org
To try to generate funding, awareness, and urgency for international health challenges, (RED), a corporation founded in 2006 by Bono and Bobby Shriver to combat AIDS, collaborates with some of the world's most recognizable businesses and individuals. The entire website combines the white and red that represent their logo and name. The site has straightforward navigation using well-placed CTAs that guide users through the website and help them navigate to the next steps. To keep in touch with its customers, the non-profit organization places on the page foot a subscription to its newsletter via e-mail. Additionally, it incorporates icons for its social networks that help to expose its services to different audiences.
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Builder used: Squarespace
URL: alpha.org
The Alpha program is a set of sessions that examines the Christian religion where each talk discusses a different faith-related issue and is meant to spark discussion. This clean, simple website maintains simplicity creating a positive user experience and facilitating information delivery. It offers a full-screen picture showcasing its work and services on its homepage that immediately captures visitors' attention and creates a visually stunning first impression. On its homepage, it uses many CTA buttons to encourage its visitors to donate or participate. The previously mentioned features provide intuitive navigation making users engage with the content and take desired actions.
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Builder used: Squarespace
URL: nyanimalrescue.org
This initiative aims to help vulnerable animals improve their quality of life. This website features a horizontal navigation bar with expandable categories allowing visitors to identify and access different sections or categories, such as "About Us," "Current Events," "Donate," "Get Involved," etc. On its home screen, a full-screen photograph and a mission statement are strategically placed along with CTA buttons that invite giving and adoption. Its content is displayed as a gallery of high-quality photographs showcasing successful projects and happy beneficiaries they support, demonstrating the effectiveness of their work. These features can increase donation rates and engagement in their adoption programs.
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Builder used: Squarespace
URL: inhershoesmvmt.org
Dedicated to inspiring girls and women to live and create boldly, InHerShoes is a nonprofit organization. This website has a narrow navigation bar with drop-down menu options, creating a cleaner and less cluttered interface. Also, it is easily adapted to any device's screen, ensuring that all users can access and consume their website content without barriers. Scrolling down, visitors will encounter a promotional video that helps raise awareness about its charity and services. They use subscriptions to the newsletter via email, which allows them to maintain a close relationship with their audience, keeping them engaged and informed about their work.
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Builder used: Strikingly
URL: wbenc.org
A leading nonprofit organization, the Women's Business Enterprise National Council (WBENC) is committed to fostering the success of women-owned companies. Its website on its home screen has a slideshow where it exposes its services and strategically a CTA button for each image. Also, it has a horizontal browse bar that displays categories smoothly and elegantly, capturing the attention of visitors and reinforcing the professionalism of the organization's online presence. It presents the content professionally, using high-quality images to identify its sessions and short texts, establishing a solid visual identity, and compellingly conveying its mission, values, and impact.
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Builder used: Squarespace
URL: foodbank.org.nz
The Foodbank Project is an independent, non-profit internet store that makes it simple to give food to Kiwis in need. This website uses a navigation bar that displays subcategories, improving organization and user experience. On its home screen, it displays a full-screen image of its services and strategically places a "donate" CTA button in the center, facilitating the donation process. Also, it includes a session where the process of donations is explained through graphs and simple which empower visitors to make informed decisions and engage with the organization. These features make visitors feel more compelled to take action and support the charity's cause.
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Builder used: Shopify
URL: qchristian.org
By focusing on development, community, and interpersonal justice, Q Christian Fellowship fosters radical belonging among LGBTQ+ individuals and allies. Their website features a horizontal browser bar with subcategories displayed hierarchically, allowing users to locate and access different website sections quickly. The logo colors are used strategically to highlight important information or call-to-action buttons, making navigation easier for visitors. Their content is presented in readable font with visual graphics making it visually appealing and digestible.
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Builder used: Squarespace
URL: crisistextline.org
Crisis Text Line gives a network of trained volunteers to assist people in their times of need by offering free, 24/7, high-quality text-based mental health assistance and crisis intervention. When users access the website, an emerging sale prompts them to use the chat, text, or message services by using CTA buttons which provide a quick and convenient way to seek assistance or ask questions. The site uses a sticky horizontal menu that displays multiple categories hierarchically, allowing the organization to scale its website and add new categories without compromising the navigation structure. It also presents a session that gives instructions on how its messaging services work in a readable font and with accurate information, making it easier for users to engage with the charity's support system.
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Builder used: Squarespace
URL: worldrelief.org
Global Christian humanitarian organization World Relief works to address the world's biggest problems, including disasters, extreme poverty, violence, oppression, and mass emigration. This website welcomes the community with a pop-up window for donations which serves as a call to action that prompts users to take action and donate. It uses a sticky and visible browser bar for all electronic displays, ensuring the essential elements are always visible and accessible, regardless of the user’s position on the page. The site uses many visual elements, such as high-quality videos and photographs that showcase the transformations, improvements, and positive changes brought about by the organization's work.
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Builder used: Squarespace
URL: paper-airplanes.org
Paper Airplanes is an American non-profit organization that helps refugees and internally displaced individuals learn languages through individualized teaching for 12 to 18 weeks. Its website features a sticky horizontal navigation bar with important categories that displays subtags, ensuring intuitive and user-friendly navigation. It uses a color palette that combines the colors of its logo with a white background for the content reinforcing the organization's identity and making it memorable for visitors. In addition, it demonstrates its quantitative influence via graphical charts providing evidence-based information about its impact and progress. These elements grab the attention of website visitors and engage them with the charity's work.
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Builder used: Strikingly
URL: amnestyusa.org
Amnesty International is a global organization that promotes the defense of human rights. A pop-up window with gifts catches visitors' attention as soon as they land on their website, which provides an immediate opportunity for engagement by presenting them with a tangible incentive to support their charity. It has a striking bold font, with titles shaded with yellow that immediately draws the eye and makes important titles and headings stand out. Additionally, sliding down, the content is shown in visual graphs that convey key messages and statistics, making it easier for visitors to understand the charity's work and impact.
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Builder used: WordPress
URL: bragusa.org
A nonprofit organization called BRAG trains professionals, business owners, and college students for executive leadership positions in the retail, fashion, and allied industries. This website welcomes its visitors with a pop-up window for subscribing to the newsletter, allowing them to build a database of potential donors, volunteers, and supporters. The home screen uses the header to share icons for their social networks, making it easier for users to follow, like, and engage with their organization's social media accounts. It also strategically places CTA buttons that invite visitors to donate by using contrasting colors, clear text, and compelling design. These features contribute to a more successful fundraising campaign and support the charity's mission and impact.
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Builder used: Wix
In the modern age of technology, launching a website for your charity is essential to its growth because it allows you to use the power of online communities to attract donations, find new supporters, and promote awareness of your purpose. Approaching a particular web design is indispensable to leaving an impression on users and motivating them to contribute or participate in different activities. We hope that the examples provided above have given you some ideas about how you might add specific design features to your charity website to achieve both your fundraising objectives and a more significant impact.